To wiki, or not to wiki?

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I love wikis, I love Wikipedia, I love working collaboratively, and I love that wikis are a reflection of our society-- they show us what topics we as a society value.  I am totally 100% in favour of them. Yet, I totally agree with the article When wikis won't work: 10 questions to ask before full adoption.

 
In order for wikis to work, your community needs to be willing to contribute. This point is re-enforced in Luis Suarez's article.  Not every library or every topic should have a wiki. There are several wikies I have stumbled on while working on GCPEDIA, that lack information, and collaboration. Looking at these wikies, one can see why they are unsuccessful.
l  They are far too specific
l  It is the wrong application for the community-- perhaps the use of a blog or forum would be more effective.
 
Wikis also require a change in the way your community thinks. Instead of posting completed items, wikis are best suited for ideas, or articles that require feedback, and contribution from other users.  They live in perpetual beta-- nothing is ever complete. If it is a finished draft, a secret or your want to be the  only contributor to an article, a wiki is probably not the best place for your content. 
 
The most effective wikis that I have accessed are based on a topic that can grow horizontally-- like wikipeida, wikimapia (if you haven't checked this out, do it! It's so cool), wikicommons, and Wikiversity. These wikies provide a place where experts from many different disciplines can get together to share information. If your community contains a wide array of knowledge, and expertises, perhaps a wiki would suite your needs.  
 
The wiki that I am working on for the federal government (GCPEDIA) is effective, as it connects federal departments across Canada. Many of the users on GCPEDIA have very little in common, other than the fact that they all work for the Government of Canada. GCPEDIA is preserving the governments corporate memory by allowing all users to contribute at the same time, without going through a bureaucratic process. GCPEIDA has taken off. More than 3,000 users have signed up in less than a year. Perhaps your community is a business your organization that will face a large demographic of retirees; if so, then a wiki may be the appropriate application for your community.
 
Before developing a wiki for your community, consider the 99, 9, 1 theory; (It’s a pretty cool theory!  http://www.wikipatterns.com/display/wikipatterns/90-9-1+Theory ). The theory says:

  • 90% of users are "lurkers" (i.e. they read or browse but don't contribute)
  • 9% of users contribute from time to time, but other priorities dominate their time
  • 1% of users participate very often and account for most of the contributions

Will this be a reflection of your community? Will a wiki engage them? Will you be able to raise that important 10% to generate content? If you do, will the lurkers come to your wiki for information?
 
Wikis can be an effective tool for any community; they just need to be the right tool. As with most web 2.0 applications, it is so important to know your community, and learn which application will allow your users to accesses information quickly. After all, what good is a wiki if it’s only for wikis sake?
 

Comments

Sorry guys. I don't know

Sorry guys. I don't know what's up with the formatting at the top of my page. There is nothing in the edit section.

Hi Alison, I really like that

Hi Alison,

I really like that you mentioned the 99, 9, 1 theory in your post. It finally gives a name to the phenomena that I've been witnessing in my workplace!

I work for a national music organization and I'm always trying to take advantage of new technologies that will help us all to stay connected and to help foster a sense of community. For example, I recently started an online forum for our teachers. I was hoping that this site would become a place for these professionals to support one another. But it's developed into exactly what you've described - only 1% of the teachers contribute to the content, a few others post comments from time to time, and the others simply read the daily digest of posts that they receive in their inbox every morning.

Since you're working on a national wiki, is there anything that you would suggest that could help to boost user participation? From the sounds of it, your project is really taking off! Or do you believe that this is simply the nature of online communities?

Hey Kelly, Thanks! for

Hey Kelly,

Thanks! for your comment!

I do think you can boost user participation. We are doing a lot of outreach, and it really seems to be working. My manager, Thom Kearney, gave a talk about GCPEDIA at the Social Media in Government conference in Ottawa this week. The majority of the audience were government employees. I noticed after the conference a sharp spike in users registrations. I attribute that to his talk. Also we give training sessions, they were speaking about our project on CBC one morning. It seems when people hear about us, they are interested in us.
I think that even though it is an online application, you still need to go there, meet your users face to face, or send them an email with a link to something they may be interested in.

Alison

I'm curious as to why we feel

I'm curious as to why we feel the need to improve the 90-9-1 stats... As long as all the people who WANT to generate content are easily able to, then does it matter how many lurkers there are?
Personally, I am a lurker and I enjoy being one. Generally, I do not like writing of any kind - whether it is a wiki, a blog, an e-mail, an essay, or a letter. I don't mind doing it when I actually have something interesting to contribute, but I prefer to read what is already out there.
This is just a personality trait as I am like this in the real world too where I only speak if I have something to say. I am often mistaken for being shy when really I just enjoy listening to the conversation around me. Similarly, I don't think that we should "mistake" those users who are much happier to read than write because there is nothing wrong with what they are doing. If people want to lurk, then let them lurk!

(Of course, if there are users who want to add generate but are prevented doing so for technical or other reasons, then I agree that this is a problem. I just want to make sure that we are pushing to change the numbers for the right reasons!)

I too consider myself more of

I too consider myself more of a lurker on most sites that I participate in. Part of it is that I don't always have something to say, but the other part is that I don't have the time to participate in every kind of social software I touch. That would be way to exhausting! I suppose that means that in order for social software to be successful (active participation) it has to be relevant and your contributions should be acknowledge and appreciated.

This is an interested article too: Memo to Vendors: Here's How to Build a Winner (http://www.pcworld.comarticle/156305/memo_to_vendors_heres_how_to_build_...). Granted it is not aimed towards social software, but there maybe something to his points: Consistency, Simplicity, Performance, and Stability.

Great post, Alison. I agree

Great post, Alison. I agree with you & those who have mentioned the 99, 9, 1 theory as being totally relevant to the case of wikis. While there is certainly nothing long with lurking (and some get plenty of value out of it, as Lorna and Tara mentioned), that 10% is probably only really ok if there is critical mass -- as there is with wikis like Wikipedia. For most though, increasing that percentage is probably something to strive for.

Thanks again for adding this important point to the discussion!

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