LIS 9763

There are two intertwined elements relevant to marketing, evaluation and social software that stood out to me this week while doing the readings. Firstly, social software offers a wide variety of services we can offer users to meet their needs so long as we are cognizant of this “meeting their needs” goal and market and evaluate our initiatives accordingly. Secondly, social software provides us with an array of marketing and evaluation tools we can use to help us ensure we are indeed meeting this goal in all of the services we offer, virtually and in real life.