Week 12: Marketing & Evaluation
Learning Objectives
By the end of this week, students will:
- understand the importance of evaluating social software & social media tools.
- understand some of the challenges in implementing social software, as well as techniques for overcoming those challenges
- begin to form their own ideas on how to market 2.0 tools and services to library staff and users.
Readings
- Thinking about MySpace and Other Free Third-Party Services, David Lee King
- Of 2.0 And Staff Workloads, Michael Sauers
- Create a Social Software Policy for your Library, Jami Haskell
- Can this 2.0 Stuff Help Libraries with Promotion? Stephen Abram
- Library PR 2.0, Michael Casey & Michael Stephens
- Building a Social Networking Environment at the Library, Steve Campion
- Helping Technology Spurred Change Take, Karen Coombs
- How to Measure your Social Media Program, Jeremiah Owyang
Things to do this week
- Read the articles for this week and post your thoughts & comments to your blog. Also, remember to check out your classmates' posts too and respond (where appropriate) in the comments.
- Continue tagging pertinent content in delicious using the "lis9763" tag.
